Digital Media Coordinator

Digital Media Coordinator

Part-Time with option to Full-Time

KWBU, Waco's NPR member station, seeks a tech-native part-time specialist to expand its digital presence and revenue streams. This 20–25 hours/week role drives online engagement, monetization, and analytics to support sustainability and engagement for Waco Public Radio.

Key Responsibilities

• Coordinate, update, and optimize KWBU's website with fresh daily content, events, underwriting opportunities, and listener resources
• Manage social media integration across platforms, creating posts, stories, and reels to grow followers and promote on-air shows, events, and fundraising
• Work with marketing team to analyze opportunities for boosting, monetization, and development of new digital media campaigns and content
• Lead digital monetization efforts: innovate and develop opportunities such as podcast ads, newsletter sponsorships, and affiliate links
• Analyze and improve digital footprint: Monitor Wikipedia page accuracy, track Reddit mentions, post strategically, and report on metrics like traffic, engagement, and conversion to underwriting leads
• Develop and manage digital platforms for podcast distribution, ensuring consistent publishing, maintenance, and optimization across channels to maximize audience reach and engagement
• Manage and distribute a weekly newsletter that engages listeners, supports membership growth, and advances digital sponsorship opportunities.

Qualifications

• 1–2 years in digital marketing, social media, or web management; public media or nonprofit experience preferred
• Proficiency in writing, communication, graphic design software, social media management, Meta Business Suite
• Data-driven mindset for ROI tracking
• Familiarity with Wikipedia editing guidelines, Reddit best practices, and SEO and AI integrations
• Strong writing for web/social; passion for public radio and Waco community
• Associate's or Bachelor's in marketing, communications, or related field

Compensation & Benefits

• $20-25/hour (20–25 hours/week), commensurate with experience
• Flexible scheduling, PTO accrual, potential remote-hybrid setup
• Contribute to a vital local station growth through digital innovation
• Opportunity for full-time employment after 6-12 months, contingent on performance and available funding

To Apply: Email resume, cover letter, and links to digital work samples (social portfolio, analytics report) to [email protected] with "Digital Media Specialist" in subject no later than June 12, 2026. KWBU is an equal opportunity employer. Women and minorities encouraged to apply.Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.