Associate Manager, Campus Marketing & Communications

Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met. If you're ready to join the TSTC family and make great memories please complete our application process. Job Description The Associate Manager, Campus Marketing & Communications at Texas State Technical College (TSTC) is a strategic and hands-on role responsible for serving as the liaison between the CMO’s office and the campus provost, ensuring that campus-specific marketing, public relations, and promotional efforts align with institutional goals. This role is responsible for content creation, public relations, social media, multimedia production, event promotion, and media training while collaborating with TSTC’s centralized marketing team, including graphic designers, content writers, and multimedia specialists. Additionally will prepare and train the campus provost and other key staff for media interviews, public relations opportunities, and crisis communications. This role will take the lead in localized marketing efforts, ensuring that campus stories, events, and initiatives receive the attention they deserve. Associate Manager, Campus Marketing & Communications must consistently demonstrate the TSTC Core Values of Excellence, Accountability, Service, and Integrity as an essential component of the role and a standard of individual performance. Reports to the Chief Marketing Officer (CMO)’s office and works closely with the campus provost, faculty, students, and the central marketing team. The anticipated mid-range salary for this position would be $63k plus full state benefits. Salary will be commensurate upon background and experience. Essential Functions The employee will demonstrate TSTC’s Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members. Team Leadership Supervise and coach Marketing Specialists, assign workload, and support the development of professional skills and competencies. Campaign Strategy Translate institutional priorities into actionable marketing strategies and integrated campaigns that support student recruitment and engagement. Cross-Functional Collaboration Coordinate with creative, digital, and media teams to ensure campaigns are delivered on time and meet brand standards. Budget Oversight Manage campaign budgets, vendor contracts, and resource allocation to ensure fiscal responsibility and impact. Campus Partnership Serve as the primary contact for campus leadership, ensuring marketing strategies are aligned with institutional objectives. Performance Measurement Provide reporting and insights on campaign outcomes, including return on investment and recommendations for improvement. Education & Experience Required Qualifications Five to seven years of progressively responsible marketing experience, including supervisory responsibilities. Demonstrated leadership in campaign strategy, budget management, and staff development. Preferred Qualifications Master’s degree in Marketing, Communications, or related field. Experience leading complex, multi-channel campaigns in higher education or comparable settings. Skills & Abilities Strong storytelling and writing skills for PR articles, digital content, and marketing materials. Social media expertise, including content creation, engagement strategies, and analytics. Basic photography and videography skills, with the ability to work with professional media teams when needed. Project and time management skills to handle multiple marketing initiatives efficiently. Collaboration and communication skills to serve as a liaison between the campus and the CMO’s office. Public speaking and media training experience to coach campus leaders in interview readiness. Understanding of crisis communication strategies and best practices for handling media relations in sensitive situations. Core Competencies Leadership and Supervision Demonstrates the ability to manage, develop, and motivate staff within the marketing function. Strategic Oversight Effectively translates institutional goals into integrated marketing campaigns. Fiscal Stewardship Manages budgets and vendor contracts responsibly to maximize impact. Cross-Functional Collaboration Builds partnerships with campus and divisional leaders to deliver aligned outcomes. Performance Measurement Monitors campaign effectiveness and uses data to inform future decisions. Communication and Influence Engages stakeholders with clear communication and builds alignment with institutional goals. Extra Duties Statement This job description outlines the general responsibilities and expectations of the role. It is not intended to include every task or responsibility. Additional duties may be assigned by leadership as needed. #LI-KG1 Equal Opportunity Employer Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. Employment Eligibility Verification If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC. Background Checks A criminal history background check will be required for the finalist(s) under consideration for this position. TSTC is the only state-supported technical college system in Texas. TSTC's statewide role and mission is to efficiently and effectively help Texas meet the high-tech challenges of today's global economy, in partnership with business and industry, government agencies, and other educational institutions. Don't see a job opening of interest? Introduce Yourself! TSTC publishes the Annual Security Report (ASR), which includes the Annual Fire Safety Report (AFSR), to ensure that essential information about campus safety is readily accessible. This report includes data on crimes and fire incidents from the past three calendar years, outlining safety measures, reporting protocols, and emergency response plans. It also highlights crime prevention programs and support resources available to the campus community. These reports underscore TSTC's commitment to fostering a safe and informed environment for all students, employees, and visitors. For more information, the report is available on the Clery Act Information page of the TSTC website at tstc.edu/cleryact, and physical paper copies can be requested from the TSTC Police Department or by calling 254-867-3690 .