Position Summary

As the Digital Editor, you will play a crucial role in shaping and executing our content strategy across various digital platforms.

The successful candidate will have native fluency in digital trends and technologies, paired with a strong journalistic background. The Digital Editor will collaborate closely with the content team to ensure that our digital presence is fresh, engaging, and aligned with the publication’s values.

About The Baylor Line

The Baylor Line is an independent, nonprofit alumni media organization serving Baylor graduates through a magazine, newsletters, podcasts, events, and a growing membership community. We exist to tell long-form, creative stories about every Baylor grad – with independence, inclusiveness, and impact – and to provide rigorous coverage from beyond campus.

Our team is made up of generous, creative folks who want to see the best for their fellow teammates, our members, and the organization. We take finding the “right fit” candidate very seriously. Meet the rest of our team here.

Key Responsibilities

Social & Marketing Content Creation

Generate fresh content ideas that connect with Baylor alumni across generations. You're not here to maintain — you're here to experiment. Pitch new formats, test new platforms, and bring energy to our digital storytelling. Not every idea will land, and that's fine. Your job is to keep the ideas flowing and iterate quickly based on what resonates.

Audience Tracking & Engagement

Be the voice that makes our readers feel seen. You have a gift for sensing what people need — use it. Monitor comments, messages, and engagement patterns not just for metrics, but for meaning. What are our readers really saying? What do they need from us that we're not giving them? Bring those insights to the team.

Digital Content Production

Write, edit, review, format, and publish digital content that meets The Baylor Line's editorial standards, including Classic articles, SEO article production, and newsletters. You care about quality — lean into that. Fact-check. Polish. Push for excellence. But here's the deal: perfection isn't the goal. Published and excellent beats perfect and stuck in drafts. Know when to ship.

Social Media & Platform Management

Own our social media presence. This is fast-moving, ever-changing territory — your natural habitat. You don't need a 47-step process; you need clear goals and the freedom to chase them your way. Track what's working. Adjust quickly. Bring competitive energy — watch what others in our space are doing and find ways to win.

Collaborative Storytelling

Partner with the Editor-in-Chief, staff writers, contractors, and interns to bring stories to life across digital platforms. When you work with interns or other team members, notice what they do well. Encourage their growth and find ways to support it.

Analytics & Strategy

Review performance data regularly — not to check the box, but to learn. What's the story behind the numbers? Use historical context (what worked before?) and strategic thinking (what should we try next?) to inform content decisions. You don't need to create elaborate reports; you need to know what the data is telling us and act on it.

Video & Podcast Production

Serve as managing producer of our video and podcast series. XXX

Commitments

Culture Contributions

Actively promote a positive and inclusive organization culture that reflects our values and fosters collaboration, respect, and diversity.
Lead by example in demonstrating integrity, transparency, and ethical behavior in all financial and operational matters

Attitude and Team Dynamics

Foster a supportive and encouraging work environment where team members feel valued, motivated, and empowered to contribute their best.
Cultivate a culture of continuous improvement and learning, encouraging innovation and creativity in addressing organizational challenges.

Continuous Growth & Development

As an early-career position, we are committed to mentoring and providing the tools you need to grow and develop in your role.
This position is an opportunity to refine your digital skills and gain significant experience working in a fast-paced, evolving field.

Team Collaboration & Support

You will work closely with the editorial, marketing, and design teams to ensure that content is strategically aligned with both editorial and business objectives.
We foster a culture of collaboration, creativity, and continuous learning.

Qualifications

Education & Experience

A minimum of a journalism degree or equivalent experience.
Professional experience in digital content creation, ideally in a journalism, media, or social media-focused role.
Previous experience with TikTok, Instagram Reels, or similar platforms is a must.

Skills & Competencies

Strong understanding of social media platforms, with the ability to adapt to evolving digital trends.
Excellent writing, editing, and storytelling skills.
Proficiency in social media management tools, analytics platforms, basic graphic design tools (e.g., Canva, Adobe Suite), and web formatting and content management systems (WordPress or similar).
Ability to analyze data and use insights to optimize digital content strategy.

Cultural Fit

A deep commitment to and appreciation of The Baylor Line’s unique culture, values, and community is essential.
Ideal candidates will have a strong connection to Baylor University, with a demonstrated understanding of the university's ethos and identity.

Skills & Tools

Proficiency with Mac OS, Google Workspace, Slack, Zoom, and CRM platforms (we use HubSpot) and an affinity to learn and work with technology you might not already know.
Experience with digital production tools, such as Canva, the Adobe Suite, Descript, and Wordpress, and a willingness to learn new platforms and tools.
Experience with project management tools and methodologies (Asana, Monday, Notion, or similar).
Able to prioritize and manage multiple projects simultaneously with composure.
Excellent written and verbal communication skills.
Quick and confident with research, scheduling, task management, and production.

Benefits

This is a full-time, salaried-exempt position that reports to our editor-in-chief. This position is eligible for our benefits package, including premium health care (we cover 100% of your premium and 50% of your dependents’), generous PTO, and paid family leave, among other stellar perks.

Employees are expected to work synchronously from 9-5 pm CT, Monday through Friday, and whatever additional hours are necessary to achieve the outcomes they are responsible for. We are simultaneously committed to delivering the operating results we are committed to together while also having the margin we need for our health and most important relationships. To that end, we allow flexibility to pick up children from school, attend to personal matters or appointments, etc. so long as you complete your work and communicate with your supervisor about it in advance. And, we encourage employees to constantly evaluate the efficiency and effectiveness of their work to enable them to “achieve more” by doing less.

Additional Requirements

Education: Bachelor’s degree preferred.
Physical and Mental: The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job responsibilities.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to touch, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, bend, crouch; talk or hear. The employee must occasionally lift and/or move up to 60 pounds. Repetitive motion of the upper body. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
While performing the duties of this job, the employee must be able to work in a fast-paced, sometimes stressful, customer service- and production-oriented environment, perform duties under pressure, and meet deadlines in a timely manner. The employee must also work as part of a team, complete assignments independently, and take instructions from managers.
Employees must be free from chemical dependency. Employees must demonstrate sustained mental and emotional stability in order to maintain safe boundaries with and for our team and stakeholders.

Equal Opportunity & Inclusivity

The Baylor Line is an equal opportunity employer. We welcome applicants of all backgrounds and identities and provide reasonable accommodations during the hiring process upon request. We promote an inclusive and diverse workplace where all are welcomed and affirmed. We actively seek out underrepresented voices in our sourcing, staffing, and storytelling. We foster a workplace culture where all employees feel valued, respected, and empowered to contribute fully. By embracing diversity in thought, background, and lived experiences, we strengthen our independence, enrich our storytelling, and better serve the Baylor Family.

Application Process

Please submit

Resume
3–5 links showing your work
A cover note including ideas for how you would further our digital presence across platforms
Responses to the application questions

Qualified applicants will receive further instructions upon review of the submitted items. We cannot guarantee a reply to all applicants. Applicants are discouraged from reaching out to hiring manager(s) directly by phone, email, or social media.

To apply: Complete the following Google Form to apply.

In order to upload your resume and cover letter, Google requires that you log-in to a Google account.

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