Director of Sales & Marketing

The Opportunity

The Director of Sales & Marketing owns lead volume, lead quality, and lead response across every CareCo office. That means the digital ad campaigns, the marketing budget behind them, the team that responds to inquiries, and the vendors we pay for SEO.

You'll build and lead a lead response team so no inquiry goes cold, run paid campaigns across all markets, and build direct marketing campaigns our office directors can execute locally. You'll manage brand managers, digital marketing specialists, and lead response coordinators, plus outside SEO vendors, and bring that work in-house where it makes sense.

What you'll own

• Build and optimize a lead response team that engages every inbound lead promptly

• Run digital ad campaigns across all markets and optimize spend for volume and quality

• Own the company-wide advertising and marketing budget

• Build direct marketing campaigns for office directors to run in their markets

• Manage SEO vendors and evaluate bringing that work in-house

• Improve lead conversion with the response team and office directors

• Report on lead volume, quality, conversion, and response time across all offices

What we're looking for

• High integrity. Families contact us at hard moments, and how we respond sets the tone for the whole relationship.

• 2+ years in marketing, demand gen, or sales leadership preferred. Healthcare, home care, or multi-location service experience is a plus, and we'll consider strong adjacent backgrounds

• Fluent in digital advertising. Knows the difference between spend that generates qualified inquiries and spend that generates impressions

• A real people leader who hires, develops, and holds a team to response-time and conversion standards

• Analytical. Comfortable in spreadsheets and reporting tools, and uses AI tools to find and act on opportunities

• Comfortable in ambiguity. Builds process where none exists

• A strong writer. Campaign copy and playbooks clear enough for a local office to execute without a walkthrough

• Bachelor's degree required