Marketing & Communications Specialist

LOOKING FOR INDIVIDUALS WHO EXEMPLIFY OUR COLLEGE VALUES

Communications: We will be open and courageous in our communication with students and with one another. We will communicate decisions and the reasons for them. Excellence: We will strive for excellence in all that we do. We will actively plan for the future, seeking new and innovative ways to accomplish our mission. Inclusiveness: We will seek to appreciate and understand our students and each other, actively seeking different viewpoints. We will work to create a welcoming environment where our diverse community of students and employees learn, teach, and work together. Integrity: We will work with the highest level of integrity, taking responsibility for all of our actions. We will tell the truth and seek to be fair in our decision-making and actions. People: We will be honest, humble, respectful, and gracious to our students and to each other. We best serve our students, colleagues, and community when we work as a team.

Application will not be considered until ALL required documents are received.

• ***POSITION OPEN UNTIL FILLED****

GENERAL POSITION DESCRIPTION

This position enhances the College’s visibility and reputation through creative, technical, and strategic marketing efforts to attract and retain students. Responsibilities include creating audience-focused content across multiple channels, managing the College’s social media, producing engaging multimedia, and supporting marketing campaigns that align with brand standards and the College’s mission. The role also trains and advises staff on effective communication and social media practices, driving engagement and measurable results. This position receives general supervision from the Associate Director of Marketing and Communications and exercises no supervision.

NOTE: This is a security sensitive position and an appropriate background investigation will be made on applicants being strongly considered for this position.

SELECTION CRITERIA

The cover letter should address how the following knowledge, skills, and abilities were acquired:

Knowledge of: 1. Preparation and execution of marketing and communication principles and campaigns; 2. Social media platforms, current trends, analytics, and best practices; 3. Creating and publishing engaging content for digital, print, and multimedia formats; 4. Maintaining brand standards, ensuring accessibility, and adhering to copyright compliance; 5. Design theory and visual communication principles; Skills in: 6. Writing editing, and proofreading in AP style, for varied audiences and communication channels; 7. Creating graphics, photos, videos, and social media content using smart phone, tablet, and handheld gimbal; 8. Managing social media accounts through content scheduling, engagement, and analytics; 9. Storytelling and developing profiles and feature stories; 10. Using Adobe Creative Suite, Canva, Microsoft Office, and social media tools; 11. Communicate effectively in both written and oral formats, including delivering presentations and training sessions; Ability to: 12. Prioritize and manage multiple projects while meeting deadlines; 13. Analyze metrics to guide strategy and improve engagement; 14. Translate complex information into clear, compelling content; 15. Provide training and guidance on social media best practices; 16. Adapt content to maintain brand consistency across all channels; 17. Stay current on trends and techniques in marketing and social media practices; 18. Be service-oriented, establishing and maintaining cooperative working relationships with staff, students and external partners; 19. Work independently, showing personal initiative as well as collaboratively within a team; 20. Complete or delegate tasks using a project management system; 21. Follow and adhere to MCC’s policies and procedures.

WORKING CONDITIONS

Sedentary-Desk work; occasional field trips e.g. for college or program activities. Insignificant effort other than normal movement. Minimal Hazard/Exposure: Standard office setting. At least minimal environmental controls to assure health and comfort.

QUALIFICATIONS

MINIMUM QUALIFICATION REQUIREMENTS

Education: Bachelor’s Degree from an accredited college or university in marketing, journalism, communications, public relations or similar (applicable) area

Experience: More than two years of work experience in communications, web, creative services, and/or marketing

PREFERRED QUALIFICATIONS

Experience: Work experience in performing marketing, writing, communication and social media services

APPLICATION INFORMATION

Please feel free to contact this office regarding the status of your application. NOTE: Finalists may be asked to participate in an in-basket exercise. MCC uses E-Verify to confirm the employment eligibility of all newly hired employees. For more information visit www.dhs.gov/e-verify.

REQUIRED APPLICATION MATERIALS

• Online Employment Application
• Resume
• Cover Letter (see Selection Criteria)
• Copies of College Transcripts

MCC provides equal educational opportunities to all individuals and does not discriminate against any individual regardless of race, color, religion, national or ethnic origin, gender, disability, age, veteran status, genetic information, sexual orientation, gender identity, pregnancy, or other legally protected category in its educational programs, activities, or employment. http://www.mclennan.edu/employees/policy-manual/docs/E-XXXIV.pdf