Associate Manager, Campus Marketing & Communications

Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met. If you're ready to join the TSTC family and make great memories please complete our application process.

Job Description

The Associate Manager, Campus Marketing & Communications at Texas State Technical College (TSTC) is a strategic and hands-on role responsible for serving as the liaison between the CMO’s office and the campus provost, ensuring that campus-specific marketing, public relations, and promotional efforts align with institutional goals.

This role is responsible for content creation, public relations, social media, multimedia production, event promotion, and media training while collaborating with TSTC’s centralized marketing team, including graphic designers, content writers, and multimedia specialists. Additionally will prepare and train the campus provost and other key staff for media interviews, public relations opportunities, and crisis communications.

This role will take the lead in localized marketing efforts, ensuring that campus stories, events, and initiatives receive the attention they deserve.

Associate Manager, Campus Marketing & Communications must consistently demonstrate the TSTC Core Values of Excellence, Accountability, Service, and Integrity as an essential component of the role and a standard of individual performance. Reports to the Chief Marketing Officer (CMO)’s office and works closely with the campus provost, faculty, students, and the central marketing team.

The anticipated mid-range salary for this position would be $63k plus full state benefits. Salary will be commensurate upon background and experience.

Essential Functions

The employee will demonstrate TSTC’s Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.

Team Leadership

Supervise and coach Marketing Specialists, assign workload, and support the development of professional skills and competencies.

Campaign Strategy

Translate institutional priorities into actionable marketing strategies and integrated campaigns that support student recruitment and engagement.

Cross-Functional Collaboration

Coordinate with creative, digital, and media teams to ensure campaigns are delivered on time and meet brand standards.

Budget Oversight

Manage campaign budgets, vendor contracts, and resource allocation to ensure fiscal responsibility and impact.

Campus Partnership

Serve as the primary contact for campus leadership, ensuring marketing strategies are aligned with institutional objectives.

Performance Measurement

Provide reporting and insights on campaign outcomes, including return on investment and recommendations for improvement.

Education & Experience

Required Qualifications

Five to seven years of progressively responsible marketing experience, including supervisory responsibilities.

Demonstrated leadership in campaign strategy, budget management, and staff development.

Preferred Qualifications

Master’s degree in Marketing, Communications, or related field.

Experience leading complex, multi-channel campaigns in higher education or comparable settings.

Skills & Abilities

Strong storytelling and writing skills for PR articles, digital content, and marketing materials.

Social media expertise, including content creation, engagement strategies, and analytics.

Basic photography and videography skills, with the ability to work with professional media teams when needed.

Project and time management skills to handle multiple marketing initiatives efficiently.

Collaboration and communication skills to serve as a liaison between the campus and the CMO’s office.

Public speaking and media training experience to coach campus leaders in interview readiness.

Understanding of crisis communication strategies and best practices for handling media relations in sensitive situations.

Core Competencies

Leadership and Supervision

Demonstrates the ability to manage, develop, and motivate staff within the marketing function.

Strategic Oversight

Effectively translates institutional goals into integrated marketing campaigns.

Fiscal Stewardship

Manages budgets and vendor contracts responsibly to maximize impact.

Cross-Functional Collaboration

Builds partnerships with campus and divisional leaders to deliver aligned outcomes.

Performance Measurement

Monitors campaign effectiveness and uses data to inform future decisions.

Communication and Influence

Engages stakeholders with clear communication and builds alignment with institutional goals.

Extra Duties Statement

This job description outlines the general responsibilities and expectations of the role. It is not intended to include every task or responsibility. Additional duties may be assigned by leadership as needed.

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Equal Opportunity Employer

Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC.

Background Checks

A criminal history background check will be required for the finalist(s) under consideration for this position.