Job Description – Marketing Operations Specialist

Reports To

Marketing Operations Manager

Position Summary

The Marketing Operations Specialist will focus on HubSpot administration, data integrity, and general marketing operations optimizations. This role offers a unique opportunity to master marketing technology systems while supporting both directed projects and self-initiated process improvements. The successful candidate will work alongside the Marketing Operations Manager as a HubSpot expert and data specialist.

Job Duties

HubSpot Administration & Data Management

Maintain and optimize HubSpot platform
Ensure data integrity across contacts, companies, deals, and all related objects
Perform continuous system auditing to identify and resolve data quality issues
Build and maintain custom properties, workflows, and reporting structures
Execute data cleanup initiatives and implement preventive measures

Marketing Attribution & Analysis

Analyze marketing attribution data and create performance reports
Build reports and provide insights to the marketing team
Support data-driven decision making with accurate reporting

Process Improvement & Optimization

Identify and execute data optimization projects
Implement system enhancements and process improvements
Streamline marketing operations workflows and procedures
Document processes and maintain operational best practices
Evaluate and optimize existing marketing technology integrations

Cross-Functional Collaboration

Partner with cross-functional operations teams to ensure data consistency across departments
Support other operations teams with marketing-specific data requests and process implementations
Collaborate on system integrations and data flow optimization
Assist with miscellaneous marketing requests as needed

Technology & Tools Management

Manage Zapier automations and integrations
Utilize AI tools within HubSpot, Zapier, and other platforms for data enhancement
Support implementation and optimization of new marketing technology tools
Maintain Excel-based analysis and reporting as needed

Minimum Qualifications (Knowledge, Skills and Abilities)

Strong attention to detail and commitment to data accuracy
Self-starter with excellent problem-solving and critical thinking abilities, motivated by helping others succeed
Team oriented with strong intrapersonal skills
Ability to work independently while collaborating effectively with teams
Outstanding organizational and project management skills
Working knowledge of Excel for data analysis and reporting
Basic data analysis skills and ability to interpret marketing metrics
Experience with CRM platforms (HubSpot, Salesforce, or similar)
Solid computer skills and ability to learn new marketing technology tools
Strong verbal and written communication skills
Ability to work and thrive in a fast-paced, rapidly changing work environment

Education

Bachelor’s degree in Marketing, Business, or related field preferred

Work Experience

1-3 years of experience in operations, data management, or related role
HubSpot experience and/or certifications preferred
Previous operations experience in any department preferred

Working Conditions

Manual dexterity required to use desktop computer and peripherals
Utilization of phone and email to perform job functions

Compensation and Benefits

Competitive salary and comprehensive benefits package.
Opportunities for professional growth and career development.
Flexible work arrangements, including remote work options.
Health, dental, and vision insurance.
401(k) plan with company matching.
Company will provide laptop and other needed computer equipment.

About AxisCare

According to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes.

AxisCare was started in 2011 by industry leaders to help meet the demand for a more user-friendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 6 other countries We are a fast-growing company seeking high-performing individuals looking for a fast-paced, autonomous working environment. We are an Equal Opportunity Employer and comply with ADA regulations as applicable.

Marketing Operations Specialist

Job Type