Digital Marketing

Digital Marketing

Job Summary

The Digital Marketing Specialist enhances MCLennan Community College’s online presence through creative technical efforts including managing websites developing digital campaigns creating engaging content ensuring accessibility leveraging data analytics drives visibility engagement measurable outcomes aligned with MCC’s mission provides staff training consultation on CMS use accessibility compliance.

b>​Priorities & Responsibilities

• Maintaining visual messaging consistency across platforms.
• Managing maintaining website in content management system perform basic HTML coding responsive design principles using effective strategies SEO SEM social media email content marketing tracking reporting on performance analyzing trends techniques staying current technology changes building personal initiative projects setting deadlines high-quality standards servicing working relationships attending meetings collaborating identifying troubleshooting resolving issues following procedures maintain health comfort environment environment duties utilizing project management systems completed assigned.