The Media Manager/Content Creator is responsible for implementing, monitoring, and analyzing all social media activity, marketing strategy, content development, and publishing. They will be responsible for developing high-quality copy for websites, blogs, social media, marketing materials, and other platforms. To do so, they will learn all about and make significant contributions to Merck’s branding and style guide to efficiently maximize the impact of the content they generate.

Responsibilities

Collaborate with a wide variety of personalities to execute specific marketing plans and strategy for each business

Develop logos, signage, and written copy across all areas of business and manage the creation of identities for new entities

Monitor and help maintain each entity's social profiles, lead social media campaigns and day-to-day activities, create monthly email marketing campaigns

Create, manage, and monitor SEO plan for each entity as well as generating new tactics for improving online communication and response times

Oversee and execute all aspects of grassroots marketing efforts, attend local community networking events, and business to business initiatives

Work with executive team to analyze margins, and develop and maintain a marketing budget that achieves and grows desired company profitability

Prepare and pitch campaign presentations including cost to accomplish the project and expected outcomes

Regularly set, evaluate, and report on expectations, goals, and effectiveness of efforts

Photograph events and create original content for social media platforms

Other duties as assigned

Key Characteristics

Problem Solver – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully and develops alternative solutions.

Organized – Plans and organizes tasks in an efficient productive manner. Focuses on key priorities. Can juggle multiple projects. Pays attention to detail.

Adaptable – Adjusts quickly to changing priorities. Copes effectively with complexity. Flexes around new ideas, processes, or environments.

Resilient – Able to spring back and recover quickly from difficult situations.

Technical – Understand how to use technology and other tools relevant to the job.

Self-Starter – Takes initiative by jumping into tasks and responsibilities. Ability to thrive with little supervision and asks for assistance when needed.

Customer Service – Provides “World Class Customer Service” to those that they interact with and serve on a daily basis.

Compensation: Competitive. Benefits include health insurance and PTO.

Requirements Bachelor’s Degree required

2+ Years of demonstrated success in online content development and social media management

Experience in a communications, marketing, or public relations

High energy and a strong desire to be innovative

Proficient in Microsoft Office applications

Highly creative; excellent verbal and written storytelling skills

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Media Manager/Content Creator Job at Merckassetmgt in Waco

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